Interactive Trade Fair Stand for Physik Instrumente (PI)

For Physik Instrumente (PI), a leader in precision motion and positioning technologies, we designed and executed an engaging trade fair stand at Laser Messe 2022 in Munich. The goal was to showcase PI's cutting-edge innovations in a way that highlighted their precision, technological expertise, and future-oriented vision.

Immersive and Interactive Experience

The stand featured a blend of state-of-the-art technologies to captivate visitors and make PI’s advanced solutions tangible:

• Touchscreen Applications: Interactive displays allowed visitors to explore PI’s high-precision products, their functionalities, and applications in various industries.

• Augmented Reality (AR): Visitors could visualize the internal workings of PI’s solutions through AR, offering a deeper understanding of their precision engineering capabilities.

• Virtual Reality (VR): A captivating VR experience transported users into a simulated environment where they could engage with PI’s technology firsthand, creating an emotional connection to the brand.

Seamless Brand Integration

The stand was not just a display but a full-fledged brand experience. Every detail, from the design of the booth to the interactive content, was aligned with PI's identity, emphasizing their leadership in precision automation and their commitment to innovation.

A multidisciplinary team worked collaboratively to bring this project to life under one roof. This included concept designers, architects, app developers, animators, 3D artists, VFX specialists, and technical consultants, ensuring seamless integration across all touchpoints. Every element—from initial concept to final execution—was meticulously managed to create a cohesive and impactful experience.

Impact and Results

The trade fair stand not only attracted significant attention but also reinforced PI’s position as an industry leader. By integrating interactive and immersive technologies, we transformed complex engineering solutions into engaging, understandable experiences, driving interest, and generating meaningful connections with visitors.