To celebrate the launch of Lufthansa's Boeing Dreamliner 787, we were tasked with creating a dynamic and unforgettable event experience that honored employees while presenting the aircraft in style. Simultaneous events in Frankfurt and Munich required synchronized design, technical precision, and immersive storytelling.

SOLUTION

In collaboration with Eisele Communication, we designed a dual-city event concept that combined stage design, advanced technical production, and interactive elements. From concept development to execution, we delivered a visual and experiential spectacle that showcased Lufthansa's innovation.

EXPERIENCE

• 3D Mapping on the Boeing 787: A breathtaking video mapping projected directly onto the Dreamliner brought the aircraft to life, highlighting its design and technology.

• LED Runway: A custom-built LED runway guided attendees through the experience, merging digital visuals with physical space.

• LED Walls and Stage Design: Expansive LED installations framed the presentations, amplifying the storytelling and creating an impactful visual stage.

• Interactive Photo Stations: Attendees engaged with creative photo stations, including a synchronized dual-city photobooth, fostering connection across both event locations.

• Sound Production: A fully designed audio experience underscored every visual element, enhancing the overall atmosphere and energy of the launch.

IMPACT

The Lufthansa Dreamliner 787 roll-in events in Frankfurt and Munich successfully celebrated the brand's latest innovation while honoring employees. Through dynamic visuals, interactive elements, and immersive staging, we created a high-energy experience that underscored Lufthansa’s forward-thinking spirit and delivered an unforgettable launch moment.