To introduce the IQOS brand during an exclusive evening event for Philip Morris, creating a compelling experience for managers and retailers that underscored the product's innovative nature.

SOLUTION

We designed a 180° video installation with integrated sound production and mapping, transforming Munich's Eisbach Studios into a striking event space. The installation served as the central element for the product launch, combining storytelling with premium design.

EXPERIENCE

• 180° Video Mapping: A large-scale curved cyclorama projection immersed attendees in the IQOS brand with dynamic visuals.

• Sound Production: Custom-designed soundscapes synchronized perfectly with the video mapping, amplifying the impact of the presentation.

• Event Space Design: The Eisbach Studios became a versatile hub for product presentations and discussions, with the installation acting as the visual and conceptual centerpiece.

IMPACT

The IQOS event delivered a memorable and powerful introduction to the brand, combining visual storytelling and sound design to highlight its innovative qualities. The cohesive setup firmly positioned IQOS as a premium and forward-thinking product within the Philip Morris portfolio.