Client
Porsche

Scope
We created an immersive exhibition space inspired by a modern record shop, showcasing Porsche's Acoustic Branding through curated sound collections and exclusive records. The highlight was an audiovisual car mapping installation, where the real world was mirrored onto the car’s surface through dynamic video mapping. This effect was achieved using 360° camera footage captured in iconic locations such as New York, the Nürburgring, and the Swiss Alps. Combined with original Porsche engine sounds, recorded in an elaborate 10-channel setup, the experience seamlessly blended sound and visuals into a stunning multisensory presentation.

• 3D Carmapping: Real-world scenes projected onto the car's surface.

• Acoustic Branding: Exclusive Porsche engine sounds and soundscapes.

• Interactive Control: iPad-driven experience with sound selection and driving modes.

Impact
The “Sound of Porsche” Soundlab offered visitors a unique, multisensory brand experience that brought Porsche's innovation and identity to life. Launched in New York, the installation toured globally to Shanghai, London, and Moscow, earning international acclaim and the prestigious Red Dot Design Award.