CHALLENGE

In the fast-paced world of logistics, Bosch faced the challenge of effectively communicating the complexity of its four process chains to diverse audiences. The goal was to create a tool that could simultaneously educate employees, enhance internal and external communication, and showcase Bosch's innovative capabilities.

SOLUTION

To address this challenge, we developed an immersive 3D world that visualizes Bosch's four process chains in a dynamic and engaging manner. This virtual environment became the foundation for a series of high-quality videos. These videos ranged from comprehensive overviews of the entire logistics chains to detailed highlights of specific areas, providing viewers with both a macroscopic and microscopic understanding of Bosch's logistics operations. Additionally, we integrated real film footage into the 3D-created Logistic Visual World, blending realism with innovation to captivate and inform the audience.

EXPERIENCE

Integrating real film footage with the 3D visual world enhanced the project's aesthetic appeal and authenticity, creating a visually striking representation of Bosch's logistics processes and establishing a new and fresh brand identity for Bosch Logistics.

IMPACT

We developed a new brand identity and visual world for Bosch Logistics that has been successfully applied across various channels and management event productions. This new identity has significantly strengthened Bosch Logistics' presence and perception, both internally and externally. The image videos, showcased on Bosch Tube - an internal platform similar to YouTube for Bosch employees - serve as essential tools for employee training, communication, and brand building, fostering a cohesive and innovative company image.