Interactive Exhibition - IAA Mobility
Task: Design and development of an immersive exhibition at IAA Mobility 2023, highlighting innovative surface finishing and design solutions for Leonhard KURZ.
Scope: We were tasked with designing and bringing to life KURZ's spatial brand identity for IAA Mobility and future exhibitions. With TULP on architectural side, we developed and designed a smart and compact booth concept centered around interactive installations and extended product experiences. The booth's layered structure reflected the product's multi-material compositions, creating an engaging narrative about products and brand values. The Leonhard KURZ exhibition featured:
Interactive Media: All products of the exhibition were seamlessly linked to touch applications and animations, bringing KURZ’s design surfaces to life. This playful, hands-on experience inspired attendees with latest innovations in automotive surface design.
Interactive Tower: Dynamic LED Tower showcased KURZ’s cutting-edge products in an exculsive architectural environment with visually stunning content and inteactive design pieces to explore on a tangible item Touch Table.
Augmented Reality (AR): AR visualizations demonstrated digital foil transfer designs and variations for a EV Wall Box as case study, bringing KURZ’s products to life.
NFT Wallet & Artwork: We introduced unique 3d-animated NFTs, each representing a one-of-a-kind piece from an exclusive series of 500 tokens. Through a special NFT wallet, visitors were able to collect these digital design tokens, capturing KURZ’s innovative spirit and offering them a unique piece of the brand’s design legacy.
Type
Interactive Exhibition
,
Corporate Architecture
Year
September 2023
Client
LEONHARD KURZ Stiftung & Co. KG
Experience the Future of Automotive Design.
The Interactive Tower, triggered by physical design pieces on the interactive table, enhances the experience with dynamic design variations and new combinations, serving as a captivating exhibit centerpiece. The AR Wall Box application further transforms the space by projecting design options directly into the physical environment, enabling immersive and intuitive visualization. Together, these elements create an engaging and interactive platform for exploring innovative design concepts.
KURZ NFT Artwork
The tokens are 3D animated, each a unique piece from an exclusive series of 500. An exclusive NFT Wallet lets visitors collect these digital design tokens, capturing KURZ’s innovative spirit and offering a lasting piece of the brand’s automotive design legacy.
Empowering Beautiful Surfaces
At IAA Mobility 2023, the LEONHARD KURZ booth combined smart architectural design with multimedia installations to maximize impact in a compact space. Interactive elements like the LED Tower, AR Wall Box, and touch-based media brought KURZ’s surface innovations to life, creating an engaging and visionary exhibition.
