Interactive Exhibition @IAA Mobility

Client: LEONHARD KURZ Stiftung & Co. KGTask: Design and development of an immersive exhibition stand at IAA Mobility 2023, highlighting KURZ’s innovative surface finishing and digital foil transfer solutions.

Scope: In collaboration with TULP on architectural design, we developed KURZ’s new spatial brand identity and interactive installations. The stand featured:

• Interactive Stations: Engaging touch displays made KURZ’s design surfaces playful and interactive, inspiring future developments in decoration and design. 

• Interactive Tower: Dynamic LED Tower showcased KURZ’s cutting-edge products in an exculsive architectural environment with visually stunning content and inteactive design pieces to explore on a tangible item Touch Table. 

• Augmented Reality (AR): AR visualizations demonstrated digital foil transfer designs and variations for a EV Wall Box as case study, bringing KURZ’s products to life for visitors. 

• NFT Artwork: We introduced unique 3D animated NFTs, each representing a one-of-a-kind piece from an exclusive series of 500 tokens. Through a special NFT wallet, visitors were able to collect these digital design tokens, capturing KURZ’s innovative spirit and offering them a lasting piece of the brand’s automotive design legacy.

The KURZ Interactive Exhibition elevated their trade fair presence, immersing visitors in their innovative design process. The newly developed booth architecture seamlessly integrated interactive design and product presentations, creating a cohesive experience. Interactive elements and animations were coordinated with the architecture, featuring "layer structures" that mirrored the product development - a process of layering materials to create advanced plastic surfaces.