THE CHALLENGE

To create a unique and immersive brand experience for MINI (BMW Group) that reflects the connection between technology and nature. The goal was to engage event attendees with an innovative, multisensory installation during the "MINI 2021" management event in Munich's Reithalle.

THE SOLUTION

We designed and developed a generative video and sound installation that transformed the event space into a living, breathing environment. The experience seamlessly combined nature-inspired elements with technological precision, presenting the MINI brand as both forward-thinking and emotionally connected.

THE EXPERIENCE

• Soundscapes: Natural and technological audio zones blended bird songs, forest atmospheres, and synthetic sounds, dynamically shifting every 20 minutes to keep the experience fresh and engaging.

• 3D Sound: Multi-channel compositions and speaker systems created the illusion of real birds flying through the space, immersing attendees in a dynamic soundscape.

• Generative Video Projections: Visuals inspired by natural growth and organic structures evolved throughout the event, synchronizing with the audioexperience to reinforce the theme of nature meeting innovation.

• Architectural Integration: The venue was transformed into a seamless, multimedia ecosystem where light, sound, and video whre performed in harmony and with the values of BMW MINI.

THE IMPACT

The MINI Gardening Experience offered a memorable brand activation, showcasing MINI’s innovation and emotional storytelling while leaving a lasting impression through a multisensory approach.

By combining creative storytelling, cutting-edge technology, and immersive design, we brought the MINI brand to life –proving that innovation and nature can harmoniously coexist in a tangible space.